Post by account_disabled on Dec 2, 2023 8:50:09 GMT
as we usually do, we thought of the campaign differently.I will explain the creation methodology to you.We first set up the campaign in ABO and created 8 audiences with a budget of €20 each. The audiences are all broad audiences, the only thing that changes is that we have promoted a different set of products for each audience.As you have probably understood, each set of products corresponds to a category found on the site and which I have already spoken to you about: seam stockings, fancy stockings, fancy tights, polka .
dot tights, opaque tights, etc.Our goal was to s Europe Cell Phone Number List ee which product lines work best and which work least. So, those that perform well, we increase the budgets for the audience in question. For those who don't perform, we cut!Now here are the results of this strategy over a period of one month:Amount spent: €1608CPA: €17.48Turnover: €5,305ROAS: 3.30With the “sales” objective without catalog, over the same period, we obtained an ROAS of 2.44 for €1,582 of expenses. For our Advantage+ Shopping conversion campaign , we generated an ROAS of .
2.98 for €1,394 of spend.Regarding the dynamic campaign (which we call DABA), among the 8 ranges tested, only 3 ranges worked with CPAs of €10.72, €11.49 and €24.10 respectively.The other ranges obtained CPAs above €25, including one which obtained a CPA of €133 with an ROAS of 0.35.So sometimes you have to test...What did we learn from this test?Even though the DABA campaign has often been one of the campaigns we test on our accounts, we had never tested it in this way and it was a mistake!Now for brands with product .
catalogs with diversified ranges (or products with quite varied prices), we will first prefer to test these ranges separately and see which ones work best.For this client, we also discovered the most profitable product ranges, which allows us to direct our creative production for conversion and Advantage+ campaigns, so it's also an interesting learning experience for the.
creative team!Are your Facebook advertising campaigns perfectly optimized ?Let's talk about it for 30 minutes on the phoneOur team analyzes the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expensesBOOK A CALL2) The Dynamic Creative lead generation campaignThe test that I am about to present to you was carried out for a client active in the sale of used vehicles. This client calls on us to optimize lead generation campaigns!We had at our disposal a set of new advertising formats (images) and copies that we wanted to quickly test in order to identify the winning
dot tights, opaque tights, etc.Our goal was to s Europe Cell Phone Number List ee which product lines work best and which work least. So, those that perform well, we increase the budgets for the audience in question. For those who don't perform, we cut!Now here are the results of this strategy over a period of one month:Amount spent: €1608CPA: €17.48Turnover: €5,305ROAS: 3.30With the “sales” objective without catalog, over the same period, we obtained an ROAS of 2.44 for €1,582 of expenses. For our Advantage+ Shopping conversion campaign , we generated an ROAS of .
2.98 for €1,394 of spend.Regarding the dynamic campaign (which we call DABA), among the 8 ranges tested, only 3 ranges worked with CPAs of €10.72, €11.49 and €24.10 respectively.The other ranges obtained CPAs above €25, including one which obtained a CPA of €133 with an ROAS of 0.35.So sometimes you have to test...What did we learn from this test?Even though the DABA campaign has often been one of the campaigns we test on our accounts, we had never tested it in this way and it was a mistake!Now for brands with product .
catalogs with diversified ranges (or products with quite varied prices), we will first prefer to test these ranges separately and see which ones work best.For this client, we also discovered the most profitable product ranges, which allows us to direct our creative production for conversion and Advantage+ campaigns, so it's also an interesting learning experience for the.
creative team!Are your Facebook advertising campaigns perfectly optimized ?Let's talk about it for 30 minutes on the phoneOur team analyzes the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expensesBOOK A CALL2) The Dynamic Creative lead generation campaignThe test that I am about to present to you was carried out for a client active in the sale of used vehicles. This client calls on us to optimize lead generation campaigns!We had at our disposal a set of new advertising formats (images) and copies that we wanted to quickly test in order to identify the winning